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The author, like many of you, is also
a "Baby Boomer" and has spent his working life in the recreational vehicle industry.
He started camping with his family in the 1950s and went into the RV business
in the early '70s. He spent his first few years working as a Customer Service
Manager, and later, sold RVs. Over the next twenty years, he moved up to the
position of Director of Sales for the largest manufacturer of recreational vehicles
in North America. After more than two decades in the industry, he retired and
began a career at the retail dealer level - helping customers find the "means
to their dreams." Through his many years associating with RV owners, he met
many happy and excited ones and many prospective buyers. Unfortunately, over
those same years, he also heard many horror stories from disenchanted customers
who had suffered nightmarish experiences while trying to find their dream RV.
Most of these bad buying experiences could have been avoided if the sales person
had been more concerned with the customer's "true needs" instead of trying to
sell them the "Special of the Week" for the best commission. Many of the horror
stories told to the author by these dissatisfied RV buyers wouldn't have occurred
had the customer understood the RV buying process. In other words, they caused
their own problems. Unlike buying a car, where there is a wealth of information
available - including annual reviews and ratings in magazines like Consumer
Reports - the would-be RV owner has a tough time finding quality information.
And so it's much easier to fall victim to a bad deal.
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